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Now You Can Turbocharge Your Web Site
Watch Bookings, Revenues & Your Client List Grow -
Automatically!
• Customer visit 7 or more websites in
addition to your own. How do you stand out?
• How do you keep your message in front of them after they
leave your site?
“Follow-Up Marketing.”
Customers want good information.
That’s why they look at so much of it on the web. They are
searching for 'the good stuff.'
To get more bookings, you need to give customers the
information they want - useful information that services
their specific needs, not just general information that
promotes your property and products. When you do
that, customers stop
looking and start
booking.
Our two solutions,
GuestGenerator
and
Online Concierge,
appeal to the specific needs of each individual visitor to
your site in order to generate an inquiry – a request for
information.
Then, we follow up with that one client – immediately and
repeatedly, at the precise time that they are most likely to
buy - providing not only the requested product and
property information but also high-value service
oriented information that they find helpful and can put to
use.
Service sells because the customer benefits. So your
Follow-Up Marketing messages get read, one after another. A
relationship builds. A preference develops. You get more
bookings.
Customers
are different.
Here are examples of different customer information needs
and how
Follow-Up
Marketing
addresses those needs to drive the booking.
As a simple example:
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Business prospects ask “Can I get an early breakfast?”
• Romantic Getaway couples ask, “Can we get a late breakfast?”
• Families ask, “Is there a kids menu?”
Or, again: (Click
red name to view actual client
follow-up message series samples.)
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Beach-goers want
Fun in the Sun information.
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Wedding couples want wedding services
information.
•
Special Offer respondents want offer
& destination information.
Like a
good hotel Concierge, Follow-Up
Marketing also anticipates and provides
for these needs. As you follow-up with each customer
and provide useful, service-oriented information, trust and
name recognition builds. Customers become pre-disposed to
doing business with you - and not with your competitors.
GuestGenerator
gives customers the information they
need to stop looking and
start booking
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