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PRQ
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'Personal Rate Quote'
What's the rate? Is it available?
Sound familiar? With our PRQ
product, you can convert up to
20%
of every web visitor who makes a rate & availability
inquiry.
The 'Big 3' Customer Questions
PRQ provides a
solution you can offer to web customers who want to hear
directly from you but who can not
call or prefer not to call and who
chose not to rely upon an online reservation system.
There are many such customers.
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Actual PRQ
numbers tell the story - 100s
and 1,000s of PRQ inquiries; extremely high
conversion rates. In fact, up to
20% convert to
bookings!!
When prospective customers call
your property, they
almost always
ask about
3 things:
1. Rate
2. Availability
3. Features (property or package)
This is what they want to know on the telephone. It
is also
what they want online.
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"The
information customers need
from a source they can trust." |
Now,
PRQ gives you the ability to provide
online web
visitors "the
information they need from a source they can trust." Even though they are the information is
available on your site, many customers still prefer to
get rate
& availability information directly from you.
PRQ provides a
solution you can offer to these web customers.
PRQs unique
advantages are the reason why booking conversions
are so high.
Research shows that
clients who interact more often, book more often
"Clients that book
will visit a property's website or make contact an average
of 2.8 times.
PRQ turns a single website visit into 3 customer
contacts all by itself. "
PRQ is a lot more than
just a simple rate request form. It is an inquiry generation tool
and a proactive sales solution.
By
addressing the unmet need of those who do not
want to use an online reservation system to get rate
& availability information, as well as those who can not
call,
PRQ
generates many hundreds & thousands of previously
'lost leads' - even for smaller properties.
PRQ is able to
convert a high percentage of leads to bookings
because its uses our proven follow-up marketing
strategy.
With
PRQ, online
customers who want to hear directly from you can:
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Fill out
a simple, single-page inquiry form.
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Receive
an immediate Inquiry Acknowledgment from you.
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While
you prepare a Rate & Availability Quote, the
PRQ solution sends
additional, inquiry-specific follow-up information,
pre-selling the client.
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You
determine rate & availability status and
respond to the inquirer.
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The
PRQ solution will
continue to send a short series of follow-up messages to the
inquirer for a few days. Your name and your property's
unique advantages remain 'top-of-mind.'
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PRQ allows you to
effortlessly increase your communication & extend
the length of time you interact
with these high quality prospects.
The
'PRQ' Benefit
Guest get a firm, up-to-the-minute rate and availability
quote directly from a trusted source - you!
And it’s in writing! So they know there are no
surprises.
And they did not have to worry about ‘commitment.” Just the
information they need from a source they can trust.
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4 reasons
why many web visitors will not use online reservations for
rate quotes
Online availability &
reservations capability is great. But it isn’t enough,
especially when prospects only want rate & availability
quotes. Here'
why:
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The
Unknown Customers are not sure where it is going
– how many steps, how many forms, how much personal
information?
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Commitment Just the idea of commitment
causes many to ‘shy away.’
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Doubt
There is doubt. People know that many online
reservations systems often do not contain the most
recent data.
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Not
enough time Online systems can
be perceived as too inflexible or too time-consuming
when a client has special needs or requests.
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